Beauty addicts will know Memebox (pronounced “me-me-box”) as one of the most recognisable names in Korean beauty e-tail, due in no small part to their collaboration with Korean beauty guru PONY Makeup, who is also behind one of their best-selling brands Pony Effect.

Memebox currently retails four of their own brands: skincare lines nooni and bonvivant, as well as Pony Effect and their eponymous line I’m Meme. The opening of their very Insta-worthy Memebox Hong Kong flagship store last week means we now have access to all their cult Korean beauty products.

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(This story originally appeared on HongKongTatler.com)

Lead image courtesy of Memebox Hong Kong